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Dale Vermillion

In a market like this, sales leadership isn’t optional—it’s everything.

Our Executive Consulting Service gives senior mortgage leaders the clarity and strategies they need to build high-performance teams, drive production, and lead with confidence.

We help you solve the people, process, and performance issues that are slowing you down—and show you how to scale what’s working.

Learn more

What we cover

Executive strategy

We work directly with company leadership to sharpen strategic decision-making, improve accountability across divisions, and instill a culture of ownership that drives results from the top down.

Performance analysis

We help you identify what’s holding your sales team back—whether it’s conversion gaps, misaligned expectations, or underutilized talent—and provide clear, actionable guidance to improve output.

Operational alignment

We bridge the gap between sales and ops—removing friction, improving communication, and aligning backend execution with frontend revenue goals.

People, product, and process

Rolling out a new product or opening new markets? We help you bring it to life with minimal disruption and maximum adoption.

Recruiting & hiring guidance

We help you define what “the right hire” looks like and build a strategy to attract originators who perform and align with your culture. From interview to onboarding, we ensure every seat is filled with purpose.

Team structure & retention

As your company grows, we help you recalibrate expectations and manage high performers, while retaining the people who move the needle.

Compensation & incentives

We evaluate your comp structures to ensure they motivate the right behaviors, reward production, and align with both short- and long-term business goals.

Messaging & brand positioning

We help reshape how your team communicates with borrowers—building clarity, trust, and connection. From there, we refine your broader brand messaging to support originator recruitment, referral partner engagement, and overall market positioning.

Technology & innovation

We audit your tech stack from a sales-first perspective: what’s enabling production, what’s getting in the way, and what future-facing tools deserve your attention.

How it works

Monthly calls

With Dale Vermillion, a 40-year vet who understands the realities of today’s mortgage market

Clear takeaways

After each call, designed to help you drive immediate change and long-term improvement

Confidential coaching

That sharpens your strategy and supports your leadership team

About Dale

Founder & CEO
Mortgage Champions

800+ orgs advised

Dale Vermillion has trained over 1 million mortgage professionals and advised 700+ companies across every channel.

Former lending exec

Dale works directly with senior leaders to drive sales performance, align operations, and solve complex organizational challenges.

Nat'l award-winner

A 4x HousingWire Vanguard and author of Navigating the Mortgage Maze, he brings decades of proven experience to help executives lead with clarity, retain top producers, and outperform the market.