AUGUST 31ST, 2018


Tired of hearing about the Millennial market? Well, you shouldn't be since they make up 34% of the entire mortgage market and 66% of the first-time buyer market. Here are a few more stats to help understand how to deal with this generation:

  • Roughly 66% associate homeownership with the American dream (more than any other generation)

  • 66.1% expect to buy a home within the next 5 years

  • 99% searched online when looking for a home (more than any other generation)

  • 58% found their home on a mobile device (more than any other generation)

  • 92% purchased their home through a realtor (more than any other generation)

  • They are the least likely generation to view home ownership as permanent

Source: Nationwide Mortgages

Beau Vermillion