September 24th, 2018

Although rates have increased each of the past 4 weeks, there has been a surprise jump in refi applications, most likely due to the big increases in equity many homeowners are experiencing. If you’re still selling rate on your refi deals, you won’t get very far. However, if you’re building relationships to understand your customers’ financial needs and wants, and selling benefits and cash over rate, then the harvest is plentiful.