Effective Marketing Brings Results

April 2008

To market yourself and your business effectively, follow five pointers

To achieve excellence in sales, you must start with an effective marketing plan. Without enough lead prospects, success is simply impossible.

Even more important than the quantity of lead prospects is their quality. The key is to find the right combination of both.

One of the most-common complaints among loan officers is that they don’t have enough leads. The truth is that you don’t need many leads to achieve success.

In fact, many mortgage companies and professionals tend to over-market. They spend too much time and money generating leads and end up with more than they need. This leads to cherry-picking leads and to more emphasis on churning applications than really selling deals.