Help Clients Achieve Long-Term Goals

BY DALE VERMILLION
June 2008

Lending appropriately means looking out for borrowers’ well-being

Everything we do should be centered on ethical practices and customer-centric philosophies. Our work should be based on honesty and high moral standards, aimed at helping borrowers achieve financial freedom and improve their financial situations.

Lending to the right borrowers for the right reasons and with the right products is central to our success in achieving this. We should never make loans to borrowers who can’t afford them or whose financial well-being will decline significantly because of the loans.