How to Build REALationship

July 9, 2008

This week I want to talk about a vital step in the selling process: REALationship!

You are probably thinking I misspelled the word. Actually, I meant to do that. To succeed you need more than just relationship, you need REALationships.

What are REALationships? Relationships that are founded on the two most important criteria for selling: trust and loyalty.